21 Day Launch Plan

From Zero to Fully Functioning Marketing Funnel in 21 Days
Ryan Deiss is the founder and CEO of DigitalMarketer. Over the last 36 months Ryan and his team have invested over $15,000,000 on marketing tests, generated tens of millions of unique visitors, sent well over a BILLION emails, and run approximately 3,000 split and multi-variant tests. Ryan is also a highly sought after speaker and consultant whose work has impacted over 200,000 businesses in 68 different countries. Connect with Ryan on Twitter.
Section 1

Start Here

  • From the Author
  • How to Get the Most Out Of Your Execution Plan
  • Access The Resources
  • Watch This First!
  • 7 Conversion Hacks to Triple Your Business
  • Case Study: Operation Disaster
  • 3X Leads and Sales
  • Perpetual Traffic
Section 2

Day 1: Define Your Core Offer

  • Watch This First!
  • The Inverted Funnel
  • Determining Your Core Offer
  • Don't Have a Product? Do this Instead..
  • Take Action
Section 3

Day 2: Splinter Your Tripwire

  • Watch This First!
  • What is a Tripwire?
  • Types of Tripwires
  • Discovering Your Tripwire
  • The Tripwire Checklist
  • Take Action
Section 4

Day 3: Splinter Your Lead Magnet

  • Watch This First!
  • What is a Lead Magnet?
  • Types of Lead Magnets
  • Specificity is EVERYTHING!
  • What Your Market Wants
  • Finding Your Hook
  • Take Action
Section 5

Days 4-6: Build Your Landing Page

  • Watch This First!
  • Core Concepts
  • Branding Considerations
  • The Reverse Squeeze
  • Building Your Landing Page
Section 6

Days 7-8: Build Your Thank You Page

  • Watch This First!
  • Roles of the Thank You Page
  • Types of Thank You Pages
  • Thank You Page Examples
  • Double Opt-In Thank You Pages
  • Crafting Your Tripwire Sales Page
Section 7

Days 9-11: Build Your Upsell Page

  • Watch This First!
  • Structure of a Core Offer Upsell
  • Case Study 1: Upselling DigitalMarketer Lab
  • Case Study 2: Upselling Family Protection Association
  • One Click Upsells
Section 8

Days 12-16: Run a Traffic Test

  • Watch This First!
  • Getting Started and Set Up
  • The Landing Page
  • Creating Your Facebook Ad Campaign
  • Finding Your Market on Facebook
  • Scalng Your Campaign
Section 9

Days 17-18: Write Your Engagement Series

  • Watch This First!
  • The Engagement Series Explained
  • Gain-Logic-Fear Campaign
  • Are You Still? Have You Yet Campaign?
Section 10

Days 19-20: Write Your Ascension Series

  • Watch This First!
  • The Ascension Series Explained
  • Upsell Abandon Campaign
  • Goodwill Campaign
  • Moving From Engagement to Ascension
Section 11

Days 21: Maximize Your Profit

  • Watch This First!
  • What is a Profit Maximizer?
  • Types of Profit Maximizers
  • Can I Help With That Campaign?
  • What's Next?
  • Give Us Your Feedback



Carliff Rizal Carleel

Carliff holds a Professional Certificate in Machine Learning for Data Science and Analytics from ColumbiaX, Columbia University New York. Multi award winning entrepreneur with extensive Sales and Marketing experience. Proficient in Direct Sales, Business Development, Digital Marketing, Marketing Automation, and Machine Learning

In addition to operating multiple businesses, Carliff is also a highly sought- after trainer, speaker, and consultant, whose work has impacted over 15,000 people in 20 di￿erent industries.

Ryan Deiss

Ryan Deiss is the Co-Founder and CEO of DigitalMarketer. 

He launched his first web-based business from his college dorm room in 1999, and since that time, he’s founded over 40 different businesses in markets such as health and beauty, survival and preparedness, DIY crafts and home improvement, investing and finance, chemical and liquid filter manufacturing, business lending, online skills training, and menswear...just to name a few.

In addition to operating multiple businesses, Ryan is also a highly sought-after author, speaker, and consultant, whose work has impacted over 250,000 businesses in 68 different countries.