Community Management Mastery

Every year, more and more businesses are harnessing the power of online communities to generate awareness, increase sales, reduce churn, and drive brand loyalty. Community management is a growing skillset for creating and sustaining lasting relationships with a brand’s prospects, leads, and customers. In this mastery class, you’ll discover proven strategies to create and grow thriving online communities that impact the bottom line.

Community Management Mastery RM495.00

Curriculum

Start Here Community Management

From The Instructor

Business Benefits of Community

Member Benefits of Community

Community As An Element of Value

Community vs Audience

Levinger's Relationship Model

The Relationship Model & Community Stages

The Customer Value Journey

Three Areas Your Community Can Serve

Aware/Engage Communities

Excite/Ascend Communities

Advocate/Promote Communities

Communities That Convert

The Halo Effect

Lesson 1 Quiz - Community Management

Positioning Your Community

Community Components

Identifying Market Segments

Identifying Common Bonds

Community Impact: The Product Purchase

The Coffee Table Problem

Open Communities

Closed Communities

Open vs Closed and the Customer Value Journey

Community Mission Statements

Lesson 2 Quiz - Positioning Your Community

Growing Your Community

What Is Social Density?

Growth Method: Seeding

Growth Method: Cold Open

Growth Method: Paid Traffic

Creating Sub-Topics

Intrinsic vs Extrinsic Rewards

Creating Community Guidelines

Welcoming New Members

Lesson 3 Quiz - Growing Your Community

Community Content & Engagement

Content That Builds Relationships

The Importance of Discussions

Community Topic Maps

Discussion Questions

Lesson 4 Quiz - Community Content & Engagement

Optimizing the Community Experience

Sense of Community

Emotional Connection

Case Study: Love Our Lurkers Week

Lesson 5 Quiz - Optimizing the Community Experience

Community Management Strategies

What does "moderating" mean?

Reactive Moderation & Conflict Management

Proactive Moderation

3-Step Social Customer Care Plan

Common Types of Community Members

Lesson 6 Quiz - Community Management Strategies

Community Metrics & Tools

What to Measure

Measuring Growth

Measuring Activity

Measuring Experience

Community Platform Consideration

Facebook Groups as a Community Platform

Other Types of Community Platforms

Lesson 7 Quiz - Community Metrics & Tools

Instructor

Suzi Nelson

Suzi Nelson is DigitalMarketer's Lead Community Strategist. She provides assistance, support, encouragement, and advocacy for DigitalMarketer's private customer group by bridging the gap between company, content, and customer. In her time at DigitalMarketer, the community activity has increased 92.81% through her strategic approach to relationship building and reinforcing positive customer experiences. When not fostering DigitalMarketer's community, she is adamantly defending the Oxford comma, hanging with her two rescue dogs, or trying to convince her friends and family that her Netflix addiction really isn't that bad.

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