Content Marketing Mastery

If you want to build your brand's authority and nurture prospect/customer relationships the right way, you must deliver 'value in advance.' And content (i.e. information/entertainment) is how you do just that. In this master class, you'll learn how to craft and execute a content strategy that spreads a brand's message to new audiences and existing prospects, alike, by providing genuine value in advance.
Content Marketing Mastery
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Curriculum

Instructor

Russ Henneberry

Russ Henneberry is the Editorial Director for DigitalMarketer.

Prior to joining DigitalMarketer, Russ was on the content marketing team for Salesforce.com and helped launch a wellknown blog marketing SaaS, growing it from zero to 120,000 unique visitors per month in less than a year.

In his time at DigitalMarketer, front end traffic to content has increased by 1125%. The content marketing team, under Russ’s management, generates 1000’s of leads and front end sales per month by developing and executing a truly “full funnel” content marketing strategy.