...and learn how to develop meaningful relationships with your customers and automate the customer acquisition process
Learn the Customer Value Optimization process and the formula any business can use for exponential growth. When you combine the value of leads, customers, margin and frequency of purchases, you will discover your growth potential.
Structure your marketing strategy to seamlessly and subtly guide your prospects toward a great product or service. You will be able to acquire and monetize your customers by taking them from a Lead magnet to a Tripwire Offer to your Core Offer to a Profit Maximizer and finally a Return Path that will keep them coming back for more.
Discover the best way to determine the value you bring to the market. Then, in one sentence, you can perfectly position any product or service, and give your ideal customers EXACTLY what they want (even if they don't even know they want it).
Generate more leads using the 5 "specific" tactics that will make your offer more effective and compelling to your audience. Using one or all five specific aspects can maximize the number of leads and, ultimately, conversions.
Individual Plan - 1 x seat (annually) | RM495.00 |
The Goal of Marketing | Preview | 6 mins |
SOV vs USP | 6 mins |
Why Value Is Not Enough | 6 mins |
Two Types of Doubts | 6 mins |
What is a Lead Magnet | Preview | 6 mins |
Importance of Specificity | 6 mins |
Make A Specific Promise | 6 mins |
Give A Specific Example | 6 mins |
Offer A Specific Shortcut | 6 mins |
Answer A Specific Question | 6 mins |
Deliver A Specific Discount | 6 mins |
Finding The Hook | 6 mins |
The Landing Page Checklist | 6 mins |
The Formula Revisited-1 | 6 mins |
What is a Tripwire | Preview | 6 mins |
Two Types Of Commitment | 6 mins |
Types of Tripwires | 6 mins |
Splinter Offers | 6 mins |
Little Victories | 6 mins |
The Tripwire Checklist | 6 mins |
Discovering Your Tripwire | 6 mins |
The Formula Revisited- 2 | 6 mins |
Immediate Upsells | 6 mins |
Cross-Sells | 6 mins |
Slack Adjusters | 6 mins |
Bundles and Kits | 6 mins |
Recurring Billing | 6 mins |
Line Extensions | 6 mins |
Speed and Automation | 6 mins |
The Formula Revisited-3 | 6 mins |
What is a Return Path | Preview | 6 mins |
Exit Offers Explained | 6 mins |
Example- Exit Offers | 6 mins |
Retargeting Explained | 6 mins |
Full Funnel Retargeting | 6 mins |
Part 1- Indoctrination | 6 mins |
Part 2- Engagement | 6 mins |
Example- Engagement Campaign | 6 mins |
Part 3- Ascension | 6 mins |
Example- Ascension Campaign | 6 mins |
Part 4- Segmentation | 6 mins |
Part 5-Reengagement | 6 mins |
Final Formula and Wrap Up | 6 mins |
Ryan Deiss is the Co-Founder and CEO of DigitalMarketer.
He launched his first web-based business from his college dorm room in 1999, and since that time, he’s founded over 40 different businesses in markets such as health and beauty, survival and preparedness, DIY crafts and home improvement, investing and finance, chemical and liquid filter manufacturing, business lending, online skills training, and menswear...just to name a few.
In addition to operating multiple businesses, Ryan is also a highly sought-after author, speaker, and consultant, whose work has impacted over 250,000 businesses in 68 different countries.