Conversion Funnel Mastery

Most businesses have some sort of funnel for generating leads and converting those leads into paying customers, but very few have a truly OPTIMIZED funnel. In this master class, you'll learn how to architect a 'conversion funnel' that reduces customer acquisition costs while simultaneously increasing both immediate and lifetime customer values. Get Access to our Proprietary Customer Getting Strategy and Get Certified As A Customer Value Optimization Specialist.

Become a Certified

Funnel Optimization Specialist

...and learn how to develop meaningful relationships with your customers and automate the customer acquisition process

This Is The Most Profitable Customer-GettingCampaign We've Ever Created...

(And Now I Want To Show You How To Build One For Your Company)

CVO Diagram

What You'll Learn In This Course

The Formula for Growth

Learn the Customer Value Optimization process and the formula any business can use for exponential growth. When you combine the value of leads, customers, margin and frequency of purchases, you will discover your growth potential.

5 Phases of Customer Value Optimization

Structure your marketing strategy to seamlessly and subtly guide your prospects toward a great product or service. You will be able to acquire and monetize your customers by taking them from a Lead magnet to a Tripwire Offer to your Core Offer to a Profit Maximizer and finally a Return Path that will keep them coming back for more.

"Statement of Value"

Discover the best way to determine the value you bring to the market. Then, in one sentence, you can perfectly position any product or service, and give your ideal customers EXACTLY what they want (even if they don't even know they want it).

Lead Magnet Optimization

Generate more leads using the 5 "specific" tactics that will make your offer more effective and compelling to your audience. Using one or all five specific aspects can maximize the number of leads and, ultimately, conversions.

For individuals, marketers, entrepreneurs, and business owners. Get access for one person. Billed annually.
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Curriculum

Final Exam

Instructor

Ryan Deiss

Ryan Deiss is the Co-Founder and CEO of DigitalMarketer. 

He launched his first web-based business from his college dorm room in 1999, and since that time, he’s founded over 40 different businesses in markets such as health and beauty, survival and preparedness, DIY crafts and home improvement, investing and finance, chemical and liquid filter manufacturing, business lending, online skills training, and menswear...just to name a few.

In addition to operating multiple businesses, Ryan is also a highly sought-after author, speaker, and consultant, whose work has impacted over 250,000 businesses in 68 different countries.