Customer Value Journey

The Customer Value Journey Create a road map that will predictably transform ice cold prospects into buyers and promoters.
In this Execution Plan we'll pose two questions to you about your business:

Question 1: What value do you provide to the market?

In other words, why does your business deserve to exist? Why should a prospect buy what you are selling? (SPOILER ALERT: They don't care what you are selling, they will only buy one thing from you.)

Question 2: How will you INTENTIONALLY and PREDICTABLY transform ice cold prospects into leads, sales, advocates and promoters?

It is this second question where we will spend the bulk of our time. By the end of this Execution Plan you will have outlined the road map for INTENTIONALLY and PREDICTABLY moving customers along a journey.

You know the words intentionally and predictably are important because I've used them twice now and typed them with all capital letters to boot. :)

Here's the thing... If you have even a single customer, a Customer Value Journey already exists for your company. The question is whether you generated that single customer intentionally and, more importantly, could you do it again? And again? And again?

When you finish this Execution Plan you will have gained the insight needed to manufacture new leads, buyers and even referral partners at will.



Ryan Deiss

Ryan Deiss is the Co-Founder and CEO of DigitalMarketer. 

He launched his first web-based business from his college dorm room in 1999, and since that time, he’s founded over 40 different businesses in markets such as health and beauty, survival and preparedness, DIY crafts and home improvement, investing and finance, chemical and liquid filter manufacturing, business lending, online skills training, and menswear...just to name a few.

In addition to operating multiple businesses, Ryan is also a highly sought-after author, speaker, and consultant, whose work has impacted over 250,000 businesses in 68 different countries.