How to Build Optimize the Perfect Product Page

Join Carliff Rizal Carleel as he walks you through the questions, elements, types, and build for the perfect product page.
Section 1

Start Here

  • Note From The Author
  • How To Get The Most Out Of This Execution Plan
  • Why Optimized Product Pages
  • Overview Of How To Approach Product Pages
Section 2

The Questions EVERY Page Must Answer (and Why)

  • 6 Crucial Questions Every Page Must Answer ( And Why)
  • Question 1: What Does The Product Look Like?
  • Question 2: How Does It Work?
  • Question 3: How Big or Small Is It?
  • Question 4: Can it be Delivered & for How Much?
  • Question 5: Am I Able To Return It?
  • Question 6: How Can I Trust This Brand?
Section 3

14 Must Have Product Page Elements & The Questions They Answer

  • The function of elements on a product page
  • Copy
  • Images
  • Ratings & Reviews
  • Proper CTA(s)
  • Price!
  • Live Chat
  • Modifications
  • In/Out Of Stock
  • Videos
  • Bundle/Cross Sell/Upsell
  • Testimonials
  • Badging
  • Dymanic Content: Element Recap with Guidelines
Section 4

3 Types Of Product Page Layouts and Why It Matters

  • The Function Of Page Layout
  • eCommerce Shop
  • Single Product Feature
  • Comparison Product Page
Section 5

How To Systematically Update (and Prove) Your New Product Page

  • Product Page Update Steps
  • Use Active & Passive User Tests To Gain Insights
  • Proving Your Product Page With Split Testing
Section 6

What’s Next

  • Evaluate your current product page based off the 6 questions
Section 7

Supplementary Training / Resources

  • Check out the Landing Page Test EP to get a better grasp on Testing
  • Move to the next level with the Ecommerce Cert.
Section 8

Give Us Your Feedback

  • Give Us Your Feedback


4 3 Types Of Product Page Layouts and Why It Matters


Justin Rondeau

Justin Rondeau is the Conversion Optimization Manager at DigitalMarketer.

A trainer who executes hands-on testing and conversion optimization in both B2B and ecommerce, Justin has analyzed 3,000+ tests across virtually every industry.