How to Create Your First Lead Magnet

Build your Lead Magnet and put the processes in place to increase the number of customers you are attracting to your offers.

Build your Lead Magnet and put the processes in place to increase the number of customers you are attracting to your offers.

Curriculum

Instructor

Russ Henneberry

Russ Henneberry is the Editorial Director for DigitalMarketer.

Prior to joining DigitalMarketer, Russ was on the content marketing team for Salesforce.com and helped launch a wellknown blog marketing SaaS, growing it from zero to 120,000 unique visitors per month in less than a year.

In his time at DigitalMarketer, front end traffic to content has increased by 1125%. The content marketing team, under Russ’s management, generates 1000’s of leads and front end sales per month by developing and executing a truly “full funnel” content marketing strategy.