How to Write Sales-Boosting Bullets in 7 Steps

There's an art to creating bullets that drive sales, and if you do it well, you can be persuasive without resorting to hype. Your bullets can be written in your brand's voice and style (even in "boring" or "straight-laced" industries) and still build desire and drive action. We'll walk you through a 7-step process for writing sales-boosting bullets that will take your copy from so-so to oh-wow—regardless of your voice, style, or industry.


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Kathryn Aragon

Kathryn Aragon is a content strategist, copywriter, and author on a mission to help your business get real results from your content. A great place to start: read The Business Blog Handbook. Then connect on Twitter and her blog.