Social & Community Mastery

Social media properties such as Facebook and Twitter are arguably the most important customer engagement channels for brands today. They can't be ignored (nor should they) because this is where your customers are hanging out. In this master class, you'll learn how to architect both inbound and outbound strategies that will build real relationships and advocate for your brand's message.

Curriculum

Instructor

Russ Henneberry

Russ Henneberry is the Editorial Director for DigitalMarketer.

Prior to joining DigitalMarketer, Russ was on the content marketing team for Salesforce.com and helped launch a wellknown blog marketing SaaS, growing it from zero to 120,000 unique visitors per month in less than a year.

In his time at DigitalMarketer, front end traffic to content has increased by 1125%. The content marketing team, under Russ’s management, generates 1000’s of leads and front end sales per month by developing and executing a truly “full funnel” content marketing strategy.