The Email Promo Jumpstart Pack

About This Course In this training, we’ll walk you through one of the most important subjects for strategic planning—creating your product promotions. You’ll learn exactly what a promotional calendar is (and what a promotion is too), how to create one for your business, and how to write promotional emails that generate conversions.

Curriculum

The Role of Email Marketing

Why Create a Promotional Calendar

Promotional Planning

Crafting Your 30-Day Calendar

Crafting Your Body Copy

Harvesting Proven Copy

Downloads Templates

Give Us Your Feedback

Instructor

Russ Henneberry

Russ Henneberry is the Editorial Director for DigitalMarketer.

Prior to joining DigitalMarketer, Russ was on the content marketing team for Salesforce.com and helped launch a wellknown blog marketing SaaS, growing it from zero to 120,000 unique visitors per month in less than a year.

In his time at DigitalMarketer, front end traffic to content has increased by 1125%. The content marketing team, under Russ’s management, generates 1000’s of leads and front end sales per month by developing and executing a truly “full funnel” content marketing strategy.