Analytics and Data Mastery

  Start Here
From The Instructors
Here's What to Expect
What Data Analysis Is (And What It Can Do For Your Business)
Why All Businesses Must Be Data Driven
Analysis and The Funnel
What Data Matters to your Business
Data Analysis Building Blocks
Lesson 1 Quiz - Start Here
  Data Collection Strategies
Introduction To Google Analytics
Google Analytics Layout & Understanding
Introduction to Google Analytics Segments
Tracking Site Visitors
Using the UTM Parameter Builder
Pulling CRM & eCommerce Data
Pulling Paid Traffic Data
Creating and Naming Retargeting Lists
Starting With Data
Finding Outliers With Math-Part 1
Finding Outliers With Math-Part 2
Lesson 2 Quiz - Data Collection Strategies
  Top of Funnel Analytics
Top of Funnel Goals & KPIs
New Visitors
Direct Visitors
Retargeting & Segmentation
Total Visits
Top of Funnel Deep Dive Metrics
Channel Splits
Bounce Rate
Branded Search Volume
Top of Funnel Pixeling
Visits
Applying Top of Funnel Metrics
Lesson 3 Quiz - Top of Funnel Analytics
  Middle of Funnel Analytics
Middle of Funnel Analytics
Visitor Recency
Banner Click percentage
Leads Generated
Tracking Middle of Funnel Retargeting Lists
Direct Visitor Count
Middle of Funnel Deep Dive Metrics
Social Media Followers
Banner Click percentage at The Post Level
Number of Comments
Number of Social Shares
Applying Middle of Funnel Metrics
Lesson 4 Quiz - Middle of Funnel Analytics
  Bottom of Funnel Analytics
Bottom of Funnel Goals & KPIs
Number of Goods Sold
Retargeting & Segments-Part 1
Retargeting & Segments-Part 2
Average Order Value
Revenue Per Visitor
Days to Conversion
Bottom of Funnel Deep Dive Metrics
Channel Split (Offers)
Bounces (Offers)
Promo Email Campaigns
Funnel Evaluation
Applying Bottom of Funnel Metrics
Lesson 5 Quiz - Bottom of Funnel Analytics
  Retention and Monetization Analytics
Retention & Monetization Goals & KPIs
Membership Retention Report
Traffic ROI Report
Refund Report
Monetization Funnel Conversion Rate
Retention & Monetization Deep Dive Metrics
Content Email Metrics
Cohort Analysis
Reputation Score
Qualitative Trend Report
Customer Lifetime Value
Applying Retention & Monetization Metrics
Lesson 6 Quiz - Retention and Monetization Analytics
  Running a Data Driven Business
Analytic Decision Making
Applying the Analyst's Toolkit
Segments & Drilling Down
Analytic Trends
Business Analyses to Start Immediately
Transitioning from Reactive to Proactive Analysis
Lesson 7 Quiz-Running a Data Driven Business
Are your decisions driven by data or hunches? Logic...or fear? In this mastery course, you’ll learn how to setup a basic analytics plan, and determine the key metrics your brand needs to track on a daily, weekly and monthly basis. You’ll also learn how to setup simple dashboards that alert your brand to potential problems and opportunities BEFORE it’s too late.

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