Ongoing Optimization of Your Offer
OK, at this point we’ve gone through a number of steps designed to help you craft an irresistible offer.
The final step is to layer these elements and test different combinations of them.
You probably don’t want to include ALL of the offer elements you wrote down on your paper. Adding too many parts to your offer is likely to confuse people. (And in case you were wondering, confusing visitors will definitely NOT help your conversion rates.)
But you should come up with different combinations and different ways to present your product or service in a way that makes people want to take action.
For example, a fast food company might come up with this offer:
- PRODUCT: 3 Pieces of Chicken, Fries, and a Soft Drink
- COST: $10.95
- DISCOUNT: On Sale for $6.95
- URGENCY: Today Only
- CHAMPION A CAUSE: 10% of profits will benefit the Washington Elementary School Parent’s Association
Or a software company might offer:
- PRODUCT: Invoicing Software
- PAYMENT TERMS: Pay Yearly For 20% Discount
- BUNDLE: Add Time Tracking Software and Get 30% Off Each
- RISK REVERSAL: 30-Day Free Trial
So, take a moment to think about how you could craft unique offers using the elements you brainstormed in the last section.
Come up with as many ideas as you can. With several ideas in hand, you can start testing them to figure out what works and what doesn't.
Remember, success comes from testing. Just as there are no guarantees when you craft an offer, there are no guarantees when you try to improve your offers. You've got to test them to know whether they'll work.
Never forget to use the Div - Table style generator and the online HTML editor to compose perfect articles for your website!