Taking Your Offer from Good to Great
You've built an offer that promises the transformation your customers want… and you've built the marketing pages to present that offer.
But remember, there are no guarantees your offer will get the results you need (no matter how carefully and strategically you built it).
When your offer falls flat, you need a simple process for reviewing your offer and optimizing it to sell. That's what this section is all about.
Start with the next lesson, and work your way through the entire section, a step at a time. Think of it as a checklist for strengthening your offer.
When you're done, you'll have a page full of great ideas to help you turn a good offer into an offer that wows.