What Your Offer Is… and Isn't
First things first: Your product is not your offer.
Your product is your product. An offer is a unique way of presenting or selling that product.
Every product or service you provide can be part of multiple offers, all of them targeting a different segment.
Be aware, there are unlimited ways to structure your offer. It can be relatively straightforward (like a week-long sale) or fairly complex, with deadlines and disappearing bonuses.
Both extremes are valid. Both can work very well.
Be aware, though, when creating an offer, there's no way to know in advance if it's going to work. For that, you've got to test it!
When you hit on the right offer, the difference in sales is night and day. It’s not out of the question to see 10x the sales on the same product once the offer has been changed.
Here's what you need to understand about offers: Every successful business is nothing more than a series of offers.
So let’s dig in and start building yours.