Optimization & Testing Mastery

  Start Here
Your Instructor
Here's What To Expect
What is CRO
Term List and Lingo
Lesson 1 Quiz-Start Here
  Introduction To Optimization
The Role Of Optimization
KPI Selection
Aggregating Data
UsabilityHub Walkthrough
Hotjar Session Recording Example
Form Field Analysis - New
Side Step Your Developer with Tag Manager
Lesson 2 Quiz - Introduction To Optimization
  Identifying & Prioritizing Tests
Page Identification
Page Prioritization
Lesson 3 Quiz - Identifying & Prioritizing Tests
  Element Selection
Case Study Warning
Copy Tests
Image Tests
Navigation Tests
Search Boxes Tests
Videos
Overlays
Form Elements
Lesson 4 Quiz - Element Selection
  Hypothesis Construction
The Importance of a Hypothesis
How To Create A Hypothesis
Hypothesis Example
GPower Configuration
Lesson 5 Quiz - Hypothesis Construction
  Split Testing
Test
Split Testing Basics
Can I Actually Test
Should I Actually Test
Principals Of Persuasion
Campaign Scheduling
Optimization Calendar
Test Analysis
Powerpoint Example Video Walkthrough
Getting A Test Set In VWO
Lesson 6 Quiz - Split Testing
  Optimization Methods
Offer Audit
On-Site Retargeting
Personalization
How To Test With Low Traffic
Landing Page Optimization
How To Segment
Lesson 7 Quiz - Optimization Methods

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