Optimization & Testing Mastery

  Start Here
  Introduction To Optimization
  Identifying & Prioritizing Tests
  Element Selection
  Hypothesis Construction
  Split Testing
  Optimization Methods

The Importance of a Hypothesis

Certified Optimization & Testing Specialists are uniquely qualified to help brands and businesses develop a repeatable optimization process to increase conversions in their sales funnel, landing pages, and key conversion pages. In short, Optimization & Testing Specialists are able to diagnose site problems and test new solutions that increase PROFITS for traffic you ALREADY HAVE.

The Importance of a Hypothesis

References

Hypothesis Construction Worksheet

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Lesson 5 Slides

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