Social & Community Mastery

  Start Here
  Social Listening
  Social Influencing
  Social Networking
  Social Selling

From The Author

Social media properties such as Facebook and Twitter are arguably the most important customer engagement channels for brands today. They can't be ignored (nor should they) because this is where your customers are hanging out. In this master class, you'll learn how to architect both inbound and outbound strategies that will build real relationships and advocate for your brand's message.

From The Author

References

Social Success Cycle Defined

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Social Success Cycle Goals

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Customer Avatar Graphic Male

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Customer Avatar Graphic Female

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Social Media Audit

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Lesson 1 Slides

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