The Role of Retargeting In order to take advantage of this shift in behavior, it is on you to make sure you are creating multiple touch points for your potential customers. How do you do this? Retargeting. But what if you are a little fuzzy on the topic? Just read the description below from Retargeter.com… “Retargeting is a cookie-based technology that uses simply a Java script code to anonymously ‘follow’ your audience all over the Web.

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