Understand the Objective
In this jumpstart pack, we’ll walk you through one of the critical concepts and strategies available to the modern digital marketer—amplifying your content through paid traffic and using multiple touch points throughout the Customer Value Journey.
- The major shifts in customer buying behavior
- How to rethink your ad campaigns to better move your customer through the Customer Value Journey
- The differences between the types of traffic you can target and buy
- Why you need to leverage retargeting campaigns and the best practices for setting them up
- The 1 piece of content you need to start with today to increase overall revenue
Let’s get right to it!