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Understanding Customer Behavior

Understanding Customer Behavior In this changing digital age, the behavior of your potential customers is changing as well. This means you are going to have to change the way you reach out if you want to keep conversions rolling in. Ezra Firestone is the Founder & CEO of Smartmarketer.com, and uses his expertise in marketing, eCommerce, and the Shopify platform to help Shopify store owners grow their businesses. In this section from his presentation at the Content and Commerce Summit, he dives into how customer behavior has changed from long individual sessions at the computer to many short sessions throughout the day on their phones.

Understanding Customer Behavior