The Email Promo Jumpstart Pack

  Start Here
  Understanding Promotions
  The Role of Email Marketing
  Why Create a Promotional Calendar
  Creating a Promotional Calendar
  Promotional Planning
  Crafting Your 30-Day Calendar
  Crafting Your Body Copy
  Harvesting Proven Copy
  Downloads Templates
  Give Us Your Feedback

Creating Your Calendar

About This Course In this training, we’ll walk you through one of the most important subjects for strategic planning—creating your product promotions. You’ll learn exactly what a promotional calendar is (and what a promotion is too), how to create one for your business, and how to write promotional emails that generate conversions.

Creating Your Calendar

So, you have your promotion(s) laid out and now it’s time to actually make your calendar.

All you really need is a blank calendar that makes it easy to rearrange your promotions and lets you share the finished product with your team.

A great free option is Google Calendar.

You can also build your own in a spreadsheet. This will take more time and energy, but will let you customize your calendar to fit your specific business.

Having a personal planner is great, and I recommend putting your promotions in yours. But your personal planner probably isn’t something you’ll want to share with your team.

Make sure you create a public document with all this information. Keeping the current and upcoming promotions on everyone’s mind will keep you entire team in the loop.